Stone also provides a dynamic portrait of the driven and demanding Mr. He gives the lay reader an understanding of how Amazon was able to outmaneuver the already established book chain Barnes & Noble, and how it’s been able to grow and mutate and take on Internet giants like eBay and Apple. Stone does a nimble job of situating the company’s evolution within the wider retail landscape and within the technological revolution that was remaking the world at the turn of the millennium. “The Everything Store” does not examine in detail the fallout that Amazon’s rise has had on book publishing and on independent bookstores, but Mr. Bezos, who “in the end was supportive of this project even though he judged that it was ‘too early’ for a reflective look” at the company. Stone has conducted more than 300 interviews with current and former Amazon executives and employees, including conversations, over the years, with Mr.
Although “The Everything Store” retraces early ground covered by Robert Spector’s 2000 book, “: Get Big Fast,” Mr. Stone, a senior writer for Bloomberg Businessweek and a former reporter for The New York Times, tells this story of disruptive innovation with authority and verve, and lots of well-informed reporting. Stone reports, the company “cleared $61 billion in sales,” and it will probably become “the fastest retailer in history to surpass $100 billion.” Stone writes, “a bell would ring on Amazon’s computers, and everyone in the office would gather around to see if anyone knew the customer.” In 2012, its 17th year of operation, Mr.
Stone calls “the merchandiser’s dream of the everything store - a store with infinite selection.”Īmazon started out modestly as a Seattle-based online bookseller in 1995: It was so small that every time someone made a purchase, Mr. Bezos has executed his vision: to use the web’s infinite shelf space to create what Mr. “Relentless” is certainly the perfect adjective to describe the company’s growth, and the tenacity with which Mr. According to Brad Stone’s absorbing new book, “The Everything Store,” some of the other names its founder, Jeff Bezos, initially considered were “” (after the command used by Captain Picard on “Star Trek: The Next Generation”), “,” “,” “” and “.” was named after the Amazon River, the largest river on the planet (by volume).
0 kommentar(er)
